The workshop will focus on the poster as a means of free expression in a real public space: What are the relevant messages of young designers in 2019? For these, we create appropriate expressions related to content and form.
Dissatisfied with the authoritarian papal predominance, a Roman citizen in the early 16th century published his satirical verses criticizing the Pope and pinned them to an ancient statue at Piazza di Pasquino.
Starting with the zero point of poster history, this workshop deals with the design of contemporary appeals. What are the messages of young designers in 2019? Which value does a printed message in the public space have today, and how does it differ from digital publishing?
This workshop is about designing your own appeals through the poster as a medium. The following questions will be answered:
How do I develop a self-sustained statement from a complex topic?
What is the appropriate form for my content?
What verbal and visual rhetorical possibilities are available to express my message?
The workshop is aimed at designers with interest in language and typography with regard to the poster as a medium, as well as those dealing with authorship in design.
Day 1: Introduction, input lecture, research
Day 2: Research presentation, concept creation, individual meeting
Day 3: Input lecture, elaboration, individual meeting
Day 4: Realization, print, assembly, final presentation
Sonja Knecht, input lecture: “Language as a Means of Design”
Preferably participants with design or artistic background and basic knowledge of visual communication. Please bring a laptop with an installed layout program.
Thomas Lehner is a graphic designer, author and lecturer. His particular focus lies on the poetry of graphic expression thus inventing new roles (“Maler Müller und seine Bilder”, 2021) and challenging the discipline’s definition (Grafik als Mäeutik, since 2021). Dedicating 10 years to applied design for art and culture (Thomas Lehner Studio, Berlin), he taught visual communication at the University of the Arts Berlin (basics-blog.de). Having completed his MA of Arts in Iconic Research (HGK Basel FHNW, 2021), he now lives, works and teaches in Basel, Fribourg and Berlin.
Judith Holly is a graphic designer with a special interest in experimental design methods. In her practice, the public space (“Pashkevilim in Mea Shearim”) as well as aspects of staging (“Talking to Talking Images”) play central roles. She studied Visual Communication at the Berlin University of the Arts (BA of Arts, 2018) and the Bezalel Academy of Art and Design in Jerusalem, before graduating in Iconic Research at the Basel School of Design (MA of Arts, 2021). Her design-ethnographic BA thesis has been published and presented several times (Tÿpo St. Gallen 2019, DGTF Annual Conference 2018, SGD Lecture 2020). Currently Judith Holly lives and works in Vienna.
Sonja Knecht was born in Indonesia, grew up in Venezuela, and is deep-rooted in Deutsch. She studied languages and humanities; explorations as a graphic artist led her to what she loves most: typography and text – text as language, designed. She was Edenspiekermann’s Director Text and established their corporate blog. Today, she supports companies and cultural institutions as a brand and communication strategist. Since 2016, Sonja is a lecturer at Berlin University of the Arts’ Institute of Transmedia Design in their Visual Communication program, plus a guest lecturer at other art and design schools and conferences. For TYPO International Design Talks she built up a 30-people editorial team and served as their moderator.