Berlin Appeals 2019 – Poster Design Workshop

The workshop will focus on the poster as a means of free expression in a real public space: What are the relevant messages of young designers in 2019? For these, we create appropriate expressions related to content and form.

Dissatisfied with the authoritarian papal predominance, a Roman citizen in the early 16th century published his satirical verses criticizing the Pope and pinned them to an ancient statue at Piazza di Pasquino.

Starting with the zero point of poster history, this workshop deals with the design of contemporary appeals. What are the messages of young designers in 2019? Which value does a printed message in the public space have today, and how does it differ from digital publishing?

This workshop is about designing your own appeals through the poster as a medium. The following questions will be answered:
How do I develop a self-sustained statement from a complex topic?
What is the appropriate form for my content?
What verbal and visual rhetorical possibilities are available to express my message?

The workshop is aimed at designers with interest in language and typography with regard to the poster as a medium, as well as those dealing with authorship in design.


Day 1: Introduction, input lecture, research
Day 2: Research presentation, concept creation, individual meeting
Day 3: Input lecture, elaboration, individual meeting
Day 4: Realization, print, assembly, final presentation


Sonja Knecht, input lecture: “Language as a Means of Design”


Preferably participants with design or artistic background and basic knowledge of visual communication. Please bring a laptop with an installed layout program.

Thomas Lehner is a graphic design artist with a strong interest in structural transformations through the design process. A key aspect of his approach is to create aesthetic structures for individual empowerment. His commissioned works, mostly for the arts and the educational and social sectors, has been awarded, published, and exhibited. From 2013 to 2018, he held the position of an assistant professor at the University of the Arts Berlin, where he founded the Basic Blog for the visual communication institute. He is currently an MA candidate in the Iconic Research program at the Basel School of Design.

Judith Holly is a graphic designer with a focus on experimental design methods, often working with performative settings. She uses her practice as a means of expression to discover, investigate, and mediate social topics. With a critical design approach, she is not only working visually but also considers her responsibility for the content. Most recently, she presented in a lecture series hosted by the Swiss Graphic Designers (SGD) in 2020, Tÿpo St. Gallen Conference 2019, the Annual Conference of the German Society for Design Theory and Research (DGTF) in 2018, as well as TYPO Berlin Conference 2018. Currently, she is an MA candidate in the Iconic Research program at the Basel School of Design, having studied at the University of Arts Berlin and the Bezalel Academy of Arts and Design in Jerusalem between 2014 and 2018.



Sonja Knecht was born in Indonesia, grew up in Venezuela, and is deep-rooted in Deutsch. She studied languages and humanities; explorations as a graphic artist led her to what she loves most: typography and text – text as language, designed. She was Edenspiekermann’s Director Text and established their corporate blog. Today, she supports companies and cultural institutions as a brand and communication strategist. Since 2016, Sonja is a lecturer at Berlin University of the Arts’ Institute of Transmedia Design in their Visual Communication program, plus a guest lecturer at other art and design schools and conferences. For TYPO International Design Talks she built up a 30-people editorial team and served as their moderator.

Run period:
12.08.2019 – 15.08.2019
Course time:
10. am – 5. am
Application Deadline:

Course fee:
EUR 395

Min. number of participants:
Max. number of participants:

For further information please contact: