Self Marketing in the International Art Scene

Self-marketing means knowing your work and communicating it: what makes it special, why should somebody decide to feature or buy it? We will look at how to create oppurtunities and how to present the work. We will also inquire into informal networking situations discussing different cultures and communication styles.

How do you present yourself and your work without sounding pretentious or insecure? What is your art about and what is special about it? Why should people want to see it, buy it or show it to the others? How should the selection of your work and your artist statement reflect this? As visual artists your preferred medium of expression is your art but sometimes you cannot let it speak for itself - you have to talk about it, too. In this seminar we will work on getting the message across.

Contents

• What makes your art special? Why should anyone pay attention to it?
• Do's and don’ts in informal networking situations
• Different cultures and communication styles

Methods

This will be a seminar (a two-way communication), interspersed with small lectures and both group and individual exercises.  There will be an individual consultation with each participant with focus on your personal artist statement

Participants

Invited are visual artists of all media who are interested in reflecting and  promoting their art in all professional contexts.

Dr. Ines Lindner is an art historian and lecturer. From 1990 to 2000, she taught at the Berlin University of the Arts and from 2000 to 2008 she did research and taught in Montreal. In the recent year, she was the head of the Center for Interdisciplinary Studies at the Muthesius Kunsthochschule in Kiel, helped to shape the artists' sponsorship program for Schleswig-Holstein and was a member of the selection committee from 2008 to 2012. Since 2013 she works  as artist consultant in Berlin.