Art and Money. Fundraising Concepts and Practice for Artists and Institutions

This workshop provides artists and creative minds access to the most relevant fundraising concepts and strategies. It includes concrete examples of modern fundraising practice, case studies and exercises.

The workshop shows that financing an art project can be considered a creative process which can be full of moving ideas and is always connected to the nucleus of the art project. Working on fundraising strategies helps to sharpen the impact and visibility of the art project.

The workshop offers important insights into today's best fundraising strategies for arts and cultural organizations of all sizes and an in-depth examination of corporate sponsorships, as well as helpful examples. In addition, it presents basic fundraising principles and covers the fundamentals of strategic management. It provides tools and techniques to create tailored fundraising concepts and financing schemes, using national and international sources. The teaching of theoretical knowledge is supplemented by presentations of practical examples and visits to Berlin’s cultural institutions.

Featuring helpful suggestions, the workshop covers all the bases including:

Day 1

  • Basics of budget compilation with revenue and expenditure
  • Techniques of finding partners and sponsors
  • Interdependences between the factors content, location, stakeholders, partners and sponsors
  • From original concept to exposé – from exposé to funder
  • Discussion and presentation of practical examples
  • Visit to a cultural institution and information on financing strategies


Day 2

  • Sponsoring packages and proposals for foundations
  • Exchange of ideas and experiences
  • Chronological steps for successful fundraising strategies
  • Best-practice examples packed with the essentials of the management cycle
  • Visit to a cultural institution and information on financing strategies


Day 3

  • Development of fundraising strategies and campaigns for various projects

Susanne Rockweiler joined the Martin-Gropius-Bau in Berlin as Deputy Director in February 2010 to steer one of the most remarkable exhibition halls in Europe in the next phase of its development regarding its program, visitor’s development and financial sources. The Martin-Gropius-Bau is an institution supported by the State Minister for Media and Cultural Affairs of the Federal Republic of Germany. She has worked to create transformational experiences and build the reach and impact of the Martin-Gropius-Bau as one of the Europe’s premier institutions dedicated to photography, cultural history and contemporary art. Through her fundraising remit she has created and developed the Martin-Gropius-Bau’s education program and opened the house for the new generation. Today the Martin-Gropius-Bau has increased the total budget by 20%; the number of people engaging with it to over 600 thousand per year. Susanne contributed significantly towards the success of the Martin-Gropius-Bau in the media and deciders and multipliers from politics, society and the international art scene. Susanne was previously head of the communication department at the Reiss-Engelhorn-Museums in Mannheim and strategic consultant of the CEO of the Curt Engelhorn Foundation, responsible for all of its interface with the public. She was responsible for building income, visitor numbers and engagement internationally. Susanne grew up in Villingen in the Black Forest, studied business administration in Mannheim, cultural management in Vienna and wrote her PhD in Ludwigsburg. She had received a fellowship, which allowed her to do a trainee program in the Guggenheim Museum New York. She wrote and implemented exhibition concepts for several museums like the House of World Culture and the Bundeszentrale für politische Bildung (Federal centre for political education). Susanne speaks English, French and has extended basic knowledge of Arabic, publishes books and articles regarding cultural marketing, new financing systems for cultural institutions and new education programs. She teaches a.o. at the University of Arts, Berlin.


Run period:
06.09.2017 – 08.09.2017
Course time:
10.00 am – 5.00 pm
Application Deadline:
09.08.2017

Course fee:
EUR 550

Min. number of participants:
10
Max. number of participants:
15



For further information please contact:
summer-courses[at]udk-berlin.de