Today, it is increasingly important for artists and creative thinkers to be aware of the synergetic power between art, money and self-marketing. The workshop provides them access to the most relevant fundraising
concepts and strategies. It includes concrete examples of modern fundraising practice, case studies, exercises and self-marketing tips.
Susanne Rockweiler joined the Martin-Gropius-Bau in Berlin as Deputy Director in February 2010 to steer one of the most remarkable exhibition halls in Europe in the next phase of its development regarding its program, visitor’s development and financial sources. The Martin-Gropius-Bau is an institution supported by the State Minister for Media and Cultural Affairs of the Federal Republic of Germany. She has worked to create transformational experiences and build the reach and impact of the Martin-Gropius-Bau as one of the Europe’s premier institutions dedicated to photography, cultural history and contemporary art. Through her fundraising remit she has created and developed the Martin-Gropius-Bau’s education program and opened the house for the new generation. Today the Martin-Gropius-Bau has increased the total budget by 20%; the number of people engaging with it to over 600 thousand per year. Susanne contributed significantly towards the success of the Martin-Gropius-Bau in the media and deciders and multipliers from politics, society and the international art scene. Susanne was previously head of the communication department at the Reiss-Engelhorn-Museums in Mannheim and strategic consultant of the CEO of the Curt Engelhorn Foundation, responsible for all of its interface with the public. She was responsible for building income, visitor numbers and engagement internationally. Susanne grew up in Villingen in the Black Forest, studied business administration in Mannheim, cultural management in Vienna and wrote her PhD in Ludwigsburg. She had received a fellowship, which allowed her to do a trainee program in the Guggenheim Museum New York. She wrote and implemented exhibition concepts for several museums like the House of World Culture and the Bundeszentrale für politische Bildung (Federal centre for political education). Susanne speaks English, French and has extended basic knowledge of Arabic, publishes books and articles regarding cultural marketing, new financing systems for cultural institutions and new education programs. She teaches a.o. at the University of Arts, Berlin.