Visual Identity For Women Artists

In this workshop you will get a general design guidelines overview and learn how to use them as a tool for your personal public profile. You will study and discuss examples of visual identities and develop your own unique, distinctive identity as well. This workshop is realized in cooperation with Goldrausch - comprehensive project devoted to the professionalisation of women in the arts.

In the recent years the art market has undergone rapid changes. Those who want to make a living from their art not only require different skills, but also need the ability to represent themselves and their artwork – be it art promotions, work scholarships, promotion of artist’s catalogues, through contacts with curators or in other fields of relevance. Thereby the visual self-promotion is the first major barrier. In order to overcome this barrier, having a clear, purposeful and personal identity –as unique and distinctive one– can be a great advantage. 

This workshop provides a overview of general design guidelines. You’ll learn about the basic elements of visual identity and how to use them as a tool for your personal public profile. You will study and discuss contemporary examples of visual identity and apart from theory, develop your unique, distinctive identity.

SCHEDULE

Day 1:

General design guidelines overview: What are design guidelines and where do we use them. 

Basics of Visual Identity:

What does Visual Identity mean?

What are the basic elements of Visual Identity and what is the characteristic feature for a good one?

Introduction to Visual Identity, common basics and discussion of case studies.

Start developing your own Visual Identity:

Find your own essence. What is unique for your artwork and for you as personality?

What does your artwork distinguish from other artworks? 

Day 2:

Basis for your own Visual Identity: Shorten your personal brand essence to one single sentence. 

Creative Brainstorming:

How can you translate your personal brand essence into a visual language? 

We’ll use techniques like drawing, sketching, gluing, cutting, doing collages, discussing, etc.

Day 3:

Selecting: Identify which designs are the best for representing your personal brand essence and why?

Which one do you like to develop further? 

Moodboard and final presentation:

Develop a moodboard, which includes the most important elements of your Visual Identity.

Everyone presents his/her own Visual Identity.

CONTENTS

Methods: 

- Lectures

- Discussion

- Workshop

- Presentation of individual work

Participants: 

Artists, Musicians, Vocalists, Performance Artists, Actors, anyone from the field of art who feels addressed

What you should bring:

- Personal projects/work (e.g. catalogues, photographs, illustrations, music)

- A computer with InDesign and (optionally) Photoshop

- Curiosity and open mind

This workshop is held in cooperation with Goldrausch, a comprehensive project devoted to the professionalization of women in the art.

Nora Bilz, www.rotbraun.de, raised in the south of Germany and Turin. After her training as a graphic designer at the Academy of Communication in Stuttgart she studied visual communication at the Berlin University of Arts. In 2003 she established the Berlin based design studio rotbraun Gestaltung together with Pia Schneider. She is specialized in corporate design, graphic design and digital design for medium-sized enterprises, major groups and cultural/scientific organizations. Furthermore she gives lectures and is leading creative workshops at design academies, universities, institutions and companies.