The Semiotics of Fashion Styling or Can We Still “Think Pink” Nowadays?

Ira Solomatina is a Berlin-based writer. She holds M.A. in Cultures and Literature of South- and Southeast Asia (Moscow State University) and Modern South- and Southeast Asian Studies (Berlin Humboldt University). Since 2018, she is an external Ph.D. student at the University of Amsterdam.

Ira curates content for brands and magazines and contributes to a number of publications on art, culture, and fashion in Europe and Russia. She has worked with renowned magazines such as Artguide Magazine, Vogue Russia Online, Sleek Magazine, GQ Russia, Moscow-based Theory of Fashion, and Munich-based Mytheresa. As a freelance researcher, whose interests span issues of cultural appropriation and fashion globalization, she also works with universities and fashion schools across Europe. Since August 2018, Ira has been working as a freelance editor for Brand Marketing at Zalando, giving lectures at London College of Fashion for BA Fashion Styling, and working as a research tutor at the University of Arts in Berlin for MA Fashion Design.