In this short course, we will analyse a wider meaning of fashion signs within the socio-cultural context. Looking at the work of star stylists and key designers, we will critically survey the rise of certain trends and try to explain them through the prism of the social and cultural changes.
If – after Roland Barthes – we acknowledge that fashion is a language, then, in order to understand it, we must learn it. In this short course, we will analyze the meaning of fashion signs within the wider socio-cultural context. Looking back at the works of star stylists and key designers, we will critically survey the rise of certain trends and will try to explain them through the prism of cultural and social changes. The course will consist of seminars and talks and include case studies, exercises, and panel talks.
The course will be interesting for design students and those who would like to embark upon a career in styling and wonder about navigating in popular culture. At the end of the workshop the students will be required to complete an assignment.
Knowledge of/interest in the history of fashion or fashion sociology
Ira Solomatina is a Berlin-based writer. She holds M.A. in Cultures and Literature of South- and Southeast Asia (Moscow State University) and Modern South- and Southeast Asian Studies (Berlin Humboldt University). Since 2018, she is an external Ph.D. student at the University of Amsterdam.
Ira curates content for brands and magazines and contributes to a number of publications on art, culture, and fashion in Europe and Russia. She has worked with renowned magazines such as Artguide Magazine, Vogue Russia Online, Sleek Magazine, GQ Russia, Moscow-based Theory of Fashion, and Munich-based Mytheresa. As a freelance researcher, whose interests span issues of cultural appropriation and fashion globalization, she also works with universities and fashion schools across Europe.
Since August 2018, Ira has been working as a freelance editor for Brand Marketing at Zalando, giving lectures at London College of Fashion for BA Fashion Styling, and working as a research tutor at the University of Arts in Berlin for MA Fashion Design.