Online: Berlin Appeals 2020 – Poster Design Workshop

This workshop will focus on the poster as a means of free expression in public spaces. We will discuss the important messages that young designers have in 2020 and create posters, expressive in content and form.

Due to the COVID-19 pandemic, this course will be facilitated online using a mixture of daily live-sessions and guided tasks to be completed.

Dissatisfied with the authoritarian papal predominance, a Roman citizen in the early 16th century published his satirical verses criticizing the Pope and pinned them to an ancient statue at Piazza di Pasquino.

Starting with the zero point of poster history, this workshop deals with the design of contemporary appeals. What are the messages of young designers in 2020? Which value does a printed message in the public space have today, and how does it differ from digital publishing?

This workshop is about designing your own appeals through the poster as a medium. We will answer following questions:

  • How do I develop a self-sustained statement from a complex topic?
  • What is the appropriate form for my content?
  • What verbal and visual rhetorical possibilities are available to express my message?


The workshop is aimed at designers with interest in language and typography with regard to the poster as a medium, as well as those dealing with authorship in design. Preferably participants with design or artistic background and basic knowledge of visual communication.


A laptop with an installed layout program.



Day 1: Introduction, input lecture, research
Day 2: Research presentation, concept creation, individual meeting
Day 3: Input lecture, elaboration, individual meeting
Day 4–5: Production and final presentation


Thomas Lehner is a graphic designer, author and lecturer. His particular focus lies on the poetry of graphic expression thus inventing new roles (“Maler Müller und seine Bilder”, 2021) and challenging the discipline’s definition (Grafik als Mäeutik, since 2021). Dedicating 10 years to applied design for art and culture (Thomas Lehner Studio, Berlin), he taught visual communication at the University of the Arts Berlin ( Having completed his MA of Arts in Iconic Research (HGK Basel FHNW, 2021), he now lives, works and teaches in Basel, Fribourg and Berlin.

Judith Holly is a graphic designer with a special interest in experimental design methods. In her practice, the public space („Pashkevilim in Mea Shearim“) as well as aspects of staging („Talking to Talking Images“) play central roles. She studied Visual Communication at the Berlin University of the Arts (BA of Arts, 2018) and the Bezalel Academy of Art and Design in Jerusalem, before graduating in Iconic Research at the Basel School of Design (MA of Arts, 2021). Her design-ethnographic BA thesis has been published and presented several times (Tÿpo St. Gallen 2019, DGTF Annual Conference 2018, SGD Lecture 2020). Currently Judith Holly lives and works in Vienna.

Run period:
31.08.2020 – 04.09.2020
Course time:
10.00 am – 5.00 pm
Application Deadline:

Course fee:
EUR 450

Min. number of participants:
Max. number of participants:

For further information please contact: