Online: Starting & Leading Your Own Successful Creative Business

This practical course will help creatives to plan, shape, communicate, launch, and lead their creative business, including digital startups. lt is also suitable for freelancers who would like to refresh their current creative practice with new ideas and energy.

Due to the current Covid19 pandemic, this course will be facilitated online. Daily virtual live-sessions combine lectures, group discussions, international case studies, exercises and individual work with experimential group activities, and informal peer support.

How can you make a living from your creativity? And how do you go about setting up a creative business and making your business work? How do you lead your creative business successfully? Based on tested methods from the Creative Enterprise Toolkit by the British innovation bodies NESTA and learning from the Cultural Leadership Programme, this compact entrepreneurship training will help you turn your creative ideas into a successful business.

Sessions cover key business issues such as business drivers, intellectual property, blueprint and relationship modeling, contracts, marketing, and key financial and leadership concepts, which are then put into practice in group activities and individual exercises. A high level of group interactivity will create opportunities to share perspectives and experiences as you will develop your business propositions and creative leadership.


  •     Developing your business according to your personal values and objectives
  •     Shaping your ideas in terms of business potential
  •     Developing your business blueprint
  •     Identifying your customer base and planning marketing activities
  •     Relationship modeling for your business activities
  •     Financial modeling to ensure the finances make business sense
  •     Communication with customers and staying in business
  •     Diagnostic leadership work
  •     Introductions to new models of working and networking
  •     'Hero's Journey': narrative leadership


Freelancers, self-employed creatives and creative entrepreneurs who want to turn their creative idea into viable businesses (commercial and non-profit), employees or owner/directors of existing businesses who want to develop and implement innovative ideas.


Please submit a short summary of your own start-up business/creative business idea together with your application.

Ulrike Müller is a highly experienced creative business consultant and executive coach based in Berlin. Combining more than 20 years of management and consultancy experience in London and Berlin she has developed an extensive client portfolio ranging from creative start-ups to established businesses across the sector. Ulrike holds a degree in music, an MBA from Henley Business School and is a qualified a systemic coach. She is also a certified Action Learning Facilitator and member of the Institute of Leadership and Management in London.

Run period:
03.08.2020 – 06.08.2020
Application Deadline:

Course fee:
EUR 470

Min. number of participants:
Max. number of participants:

For further information please contact: