Berlin Appeals 2019 – Poster Design Workshop

The workshop will focus on the poster as a means of free expression in a real public space: What are the relevant messages of young designers in 2019? For these, we create appropriate expressions related to content and form.

Dissatisfied with the authoritarian papal predominance, a Roman citizen in the early 16th century published his satirical verses criticizing the Pope and pinned them to an ancient statue at Piazza di Pasquino.

Starting with the zero point of poster history, this workshop deals with the design of contemporary appeals. What are the messages of young designers in 2019? Which value does a printed message in the public space have today, and how does it differ from digital publishing?

This workshop is about designing your own appeals through the poster as a medium. The following questions will be answered:
How do I develop a self-sustained statement from a complex topic?
What is the appropriate form for my content?
What verbal and visual rhetorical possibilities are available to express my message?

The workshop is aimed at designers with interest in language and typography with regard to the poster as a medium, as well as those dealing with authorship in design.


Day 1: Introduction, input lecture, research
Day 2: Research presentation, concept creation, individual meeting
Day 3: Input lecture, elaboration, individual meeting
Day 4: Realization, print, assembly, final presentation


Sonja Knecht, input lecture: “Language as a Means of Design”


Preferably participants with design or artistic background and basic knowledge of visual communication. Please bring a laptop with an installed layout program.

Thomas Lehner studied Linguistics and Journalism at the University of Zurich and Visual Communication at the Basel School of Art and Design. His main interest lies in attempting transformations through the design process. The key aspect of his design approach is developing semantic and aesthetic structures for narratives and information. His studio focuses on editorial design and identity for artistic, educational and social sectors. His work has been published, exhibited and awarded (TDC, ACD Junior Award, Reddot, iF Communication Design). From 2013 to 2018, Thomas Lehner has worked as an assistant professor for the foundation year in the visual communication institute at the University of the Arts Berlin.

Judith Holly is a graphic designer who explores the borders of design in mostly interventional ways. With a special interest in design ethnography, she focuses on visual aesthetics of different societies. Creating content and form plays an important role in her work. From 2014–2018, she studied Visual Communication at the University of Arts Berlin and the Bezalel Academy of Arts and Design in Jerusalem. During her studies, she was editor-in-chief of the UdK Basics blog. In 2018, she held a session at the TYPO Berlin conference and spoke at the DGTF (German Society for Design Theory and Research) annual conference in Karlsruhe. Currently, she is working as a freelance designer based in Berlin and Vienna.



Sonja Knecht – Writer and lecturer, brand strategist at STAN HEMA.

Sonja Knecht was born in Indonesia, grew up in Venezuela and is deep-rooted in Deutsch. She studied languages and humanities; explorations as a graphic artist led her to what she loves most: typography and text – text as language, designed. Sonja was Edenspiekermann’s Director Text and established their blog. She currently is supporting STAN HEMA, a branding agency with renowned cultural clients, as a brand and communication strategist. Sonja is a lecturer in Visual Communication at Berlin University of the Arts, other art and design schools and conferences occasionally. For TYPO International Design Talks she built up a 30-people editorial team and worked as their moderator for several years.

Run period:
12.08.2019 – 15.08.2019
Course time:
10. am – 5. am
Application Deadline:

Course fee:
EUR 395

Min. number of participants:
Max. number of participants:

For further information please contact: